Lourdes Maria Ciccone Leon, 20 year old daughter of Madonna, stars alongside Amandla Stenberg, Grimes, and Kenya Kinski Jones in the campaign for Stella McCartney's new POP Bluebell fragrance, having fronted the campaign for the brand's POP fragrance last year.

The campaign, shot in the Californian desert, was inspired by strong, independent women, and McCartney commented 'True and lasting friendship is how we grow, creating a deeper sense of intimacy, generosity and courage. The bluebell reflects this perfectly. It's extremely beautiful, however its principal quality is strength. It gives itself the firmest foundation so that it's ready to bloom'.